Live football

When half the pitch is in sun and half in shadow, your viewers lose the play.

LivePictureAI rebalances harsh sunlight and deep shadow on your live football feed in real time, helping viewers follow the action across the pitch. Keep your existing cameras. Processing runs on GPU infrastructure. Non-generative AI: nothing is added or invented, and no artifacts.

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The problem

The hardest picture in sport

Daytime kick-offs are brutal on a camera. The sun rakes across one half of the pitch while the stands throw the other into deep shadow. Cameras expose for one and lose the other: players vanish into dark zones, and viewers miss the moment that decides the match. Mixed sunlight and shadow remain challenging even in professionally shaded productions. Global camera adjustments cannot independently balance every sunlit and shaded area within the same frame.

The solution

Balanced light, frame by frame, in real time

LivePictureAI processes the feed frame by frame to reduce the imbalance between sunlit and shaded areas, improving visibility on the camera feeds or on the program output.

The business case

Potential benefits for football production

Potential bandwidth savings

Can reduce the bitrate required for comparable visual quality, depending on the footage and encoding configuration.

Potential to reduce daytime floodlight cost for the broadcast

Potential to reduce reliance on supplementary daytime lighting, subject to venue and production requirements.

Less manual, more automatic camera shading with AI

Can reduce manual intervention for sun-and-shadow balancing.

Operational and financial benefits depend on your footage, encoding configuration and production requirements. Explore an illustrative scenario in the savings calculator, or discuss your setup with us.

Integration

Fits the setup you already run

  • No new cameras or lenses
  • On camera feeds or program output
  • SMPTE 2110, NDI, SDI, RTSP & file
  • GPU edge or production-hub deployment
Before / After

See the difference

Drag to compare the original frame with the LivePictureAI-processed version.

Before: Sports footage with harsh sunlight, shadows and lighting issuesAfter: AI-enhanced sports footage with balanced lighting

LivePictureAI automatically reduces harsh sunlight and deep shadows to balance lighting, in real time.

FAQ

Football broadcast, answered

Does it work on daytime matches with strong sun and shadow?
Yes, that's the exact case we built it for. LivePictureAI rebalances the sunlit and shadowed areas of the pitch in real time, so players stay visible across the whole frame.
Do we need new cameras, lenses or hardware?
Keep your existing cameras and lenses. Processing runs on GPU infrastructure. The compute and connection requirements depend on your setup.
What formats and workflows does it support?
SMPTE 2110, NDI, SDI, RTSP and file-based streams at up to 4K60, deployed on GPU-based edge or in the production hub, on the camera feeds before the vision mixer or on the program output.
Is it real-time color grading for sports?
Not in the creative sense. LivePictureAI balances the light rather than applying a look: it rebalances the sunlit and shaded areas of each frame in real time and keeps the colors of the original production. Any creative grade stays with your team.
Does the AI generate or invent anything on the pitch?
No. LivePictureAI is non-generative AI: nothing is added or invented, and no artifacts. It only rebalances the light in what the camera captured, so every player and every ball in the picture was really there.
How much latency does it add?
Under 5 ms of processing per frame at 1080p60 and at most 10 ms at 4K60, with at most 100 ms end-to-end including I/O and buffering, built to keep pace with live broadcast timing.
Can we test it on our own football footage?
Yes, that's what we're looking for. Share a clip affected by sun and shadow and we'll return a sample enhancement.

More on the technology and workflow on the broadcaster & OB page, and on what the corrected picture looks like on the natural look page. The same problem affects rugby, cricket, tennis and other outdoor sports. Go deeper with how to fix shadows in a football broadcast, the guide to shadows in live sports and what the UEFA Stadium Lighting Guide means for the picture.

Get in Touch

Interested in LivePictureAI?

Book a call or send us a message, whichever suits you.

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