Real-time AI that balances bright sunlight
and deep shadows in live sports broadcasts.
Better visibility. Better experience. In real time.
Experience the Difference
Drag the slider to compare original and AI-enhanced footage
LivePicture.ai automatically reduces harsh sunlight and deep shadows to balance lighting — in real time.
The problem with outdoor sports broadcasts
Lighting conditions outdoors are unpredictable — and traditional cameras can't keep up.
Harsh sunlight across parts of the pitch
Deep shadows and dark zones
Poor visibility in sun and shade areas
Inconsistent exposure across angles
Reduced viewer experience
The LivePictureAI solution
LivePictureAI processes the video feed in real time and reduces lighting imbalance before the signal reaches production or distribution. The result: a clearer, broadcast-grade picture — without changing your existing hardware.
Built for live broadcast workflows
Real-time inference
Runs live on the feed, frame by frame.
Standards-native
Supports SMPTE 2110, NDI, SDI, RTSP and file-based streams.
Flexible deployment
Designed for GPU-based edge or production-hub deployment.
Pipeline integration
Positioned between camera feed and production pipeline.
Low latency
About 100 ms of added latency — built for live broadcast timing.
Broadcast-grade
Architecture designed for broadcast-grade workflows.
Running SMPTE ST 2110 or NMOS yourself? Analyze and generate streams with the 2110 Toolkit.
How LivePictureAI fits into your production
Camera / Feed
LivePictureAI Processing
Production Switcher / OB
Broadcast / Streaming Output
Where LivePictureAI delivers value
Live football broadcasts
- • Stadiums with mixed sunlight and shadow
- • Daytime matches
- • Wide camera shots
- • Player visibility improvement
Beyond live football
- • Outdoor sports broadcasts
- • Archived match enhancement
- • Production quality recovery
- • AI-assisted pre-processing before distribution
Any outdoor sport the sun gets in the way of
- BaseballThe shadow line between a sunlit infield and a shaded mound
- American footballHard-edged stand shadows crossing the field at afternoon kick-off
- TennisShadow travelling across an open court as the match runs
- CricketLong daytime play as the sun tracks right across the ground
- RugbyThe same stadium geometry and wide shots as football
And the list goes on — golf, cycling, motorsport, athletics, horse racing, alpine skiing. If the sun reaches it, the problem is there.
Become a validation partner
We're looking for broadcasters, production companies, clubs and rights holders with outdoor sports footage affected by sunlight and shadows. Help us validate LivePictureAI in real-world production environments.
Partner with LivePictureAI
LivePictureAI is designed to complement existing production infrastructure by adding AI-based lighting correction as a processing layer for live outdoor sports feeds.
OB & Production companies
Broadcast infrastructure vendors
Cloud production platforms
Sports technology providers
Clubs & Leagues
Systems integrators
Founded by a founder and CEO with product and scale-up experience
Andreas Lännerberg
Founder & CEO
Former IT Manager at Lime Technologies and founder and CEO of Meetio, acquired by Logitech in 2021. 25+ years building and scaling tech products.
LinkedInWe're hiring 10x people
An AI-first team where the best get 10x more done with AI. Developers, customer consultants and marketers — based in Sweden, working flexibly and globally.
Technical progress
Real-time inference running on local GPU hardware, AWS and Azure
Tested on football footage with strong sunlight/shadow contrast
Custom model trained on initial proprietary dataset
Automatic training
Platform supports video file and live-stream processing
Proven Results
Trained on thousands of professional sports frames
Centre Shadow
Hover to revealAI Enhanced
Corner Shadow
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Left Shadow
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Right Shadow
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Frequently asked questions
Does LivePictureAI replace cameras or production systems?
Is this for live broadcasts or post-production?
Which sports are supported?
Is the product commercially available?
Can we test it on our own footage?
Investor note
LivePictureAI is currently preparing for validation and early commercial partnerships. We are open to conversations with investors who understand sports media, broadcast infrastructure, AI video, or B2B SaaS.
Contact founderContact
For validation, partnerships or investment conversations.
Andreas Lännerberg
Founder & CEO
Better visibility. Better experience.
In real time.
Interested in LivePictureAI?
Book a call, or send us a message — whichever suits you.
Grab 30 minutes with the team — pick a time that suits you. You'll get instant confirmation and a Microsoft Teams link.
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